Promote your brand with us – reach Sweden’s most engaged drinks enthusiasts
For over 20 years, Allt om Whisky has been a trusted voice in the world of drinks. Now we’re entering a new chapter – combining the best of our magazine heritage with a fresh digital ecosystem. Through our updated website, our digital magazine, our social channels, the Allt om Whisky Plus members’ club, and our widely read whisky and rum newsletters, there are plenty of ways for you to be visible with us.
With us, you reach a knowledgeable, curious and purchase-ready audience with a genuine interest in whisky, beer and rum. Here you’ll find both curious beginners and dedicated enthusiasts – and they listen when we share, recommend and review.
Get in touch and we’ll find the right solution together.
The magazine
A new format – with more possibilities
Allt om Whisky has entered a new era. Our beloved magazine now lives on in digital form – with the same passionate editorial content, but with new technical possibilities that create added value for both readers and partners.
For you as an advertiser, this means a more dynamic and direct route to an engaged audience.
Clickable ads mean your message doesn’t just appear – it activates. Link directly to your campaign page, product launch or news and capture interest the moment it arises. And because the magazine is read on mobile, tablet and desktop, your message follows your audience through everyday life – in the pocket, on the train, on the couch.
We can also complement your presence in the magazine with content on the site, in our newsletters or in social media – to create a consistent story and a deeper connection with the audience.
The digital format also allows more: video, interactive elements, campaign-specific issues and content that can be updated and reused. In short – flexibility, measurability and relevance.
Advertising in Allt om Whisky has always meant appearing in a context of credibility and editorial quality. Now it can also be the start of a more living collaboration – where content and exposure work together to build long-term relationships with a curious, purchase-ready audience.
Want to know more about what we can create together? We’re only an email or a phone call away.
Publishing schedule – Magazine (2026)
| Issue | Material deadline | Publication date |
|---|---|---|
| 1 | 15 January | 5 February |
| 2 | 5 March | 26 March |
| 3 | 21 May | 11 June |
| 4 | 27 August | 3 September |
| 5 | 15 October | 22 October |
| 6 | 26 November | 3 December |
Ad sizes in the magazine
Double-page spread
Size 434 x 280 mm
Price: 42000:– (4-colour)
Full page
Size 217 x 280 mm
Price: 25900:– (4-colour)
Half page
Size 93 x 258 mm, 191 x 127 mm
Price: 16900:– (4-colour)
Quarter page
Size 93 x 127 mm, 44,5 x 258 mm, 191 x 65 mm
Price: 9200:– (4-colour)
Alltomwhisky.se
A new website – where content and opportunities meet
Welcome to alltomwhisky.se – our modern digital platform where everything we love gets even more room: whisky, beer, rum and all the stories in between.
The website is not only a hub for our readers – it’s also a natural extension of our digital magazine. Here, reviews, guides, news, features and videos live side by side with content that grows and deepens week by week. And with that comes new ways for you to reach our engaged audience.
For you as a partner, this means greater flexibility, stronger visibility and more touchpoints.
The site’s new structure makes it possible to run deeper campaigns – beyond a single ad.
And most importantly: alltomwhisky.se is where our readers already are. With fresh content every day, searchability, mobile-first design and direct links to our magazine, newsletters and social channels, every meeting with your audience lasts longer.
Want to help build the next chapter with us? Let’s talk.
Banner sizes
- Panorama: 980×240 px + 320×320 px (mobile)
- Outsider: 320×320 px
- Insider: 320×320 px
Banners are delivered as jpg, png or gif. Max file size: 200 kB.
Contact us if you’re interested in other formats, such as a welcome page.
Newsletter
Reach our most curious audience – directly in the inbox
Our whisky newsletter is sent once a month – and a little more often when something special happens. Holiday releases, midsummer drinks, new bottlings or major drinks news – the newsletter captures what’s current and relevant for our most engaged followers.
This isn’t just a send-out – it’s an editorial channel with high credibility and clear engagement. Open rates are consistently strong, showing that readers genuinely want the content. They click, read – and buy.
Here we share news, highlight specific products, we review and recommend events, glassware, create drinks and explore food & drink pairings.
The newsletter is an excellent complement to banners on the site or advertising in the digital magazine – extending your campaign and increasing reach. (In addition to our regular whisky newsletter, we also have our Rum newsletter once a month.)
Want to know more about availability, upcoming themes or how we can tailor something together? Get in touch – we’ll help you find the right format and timing.
| Month | Material deadline | Send date |
|---|---|---|
| January | 30 December 15 January | 7 January 21 January |
| February | 29 January 12 February | 4 February 18 February |
| March | 26 February 12 March 18 March | 4 March 18 March 25March |
| April | 2 April 16 April | 8 April 22 April |
| May | 30 April 13 May | 6 May 20 May |
| June | 28 May 11 June | 3 June 17 June |
| July | 17 June 17 June 17 June | 1 July 15 July 5 August |
| August | 12 August | 18 August |
| September | 25 August 17 September | 2 September 23 September |
| October | 1 October 15 October | 7 October 21 October |
| November | 29 October 12 November | 4 November 18 November |
| December | 26 November 3 December 10 December 18 December | 2 December 9 December2 16 December 29 December |
Rum newsletter
Rum newsletter schedule – 2026
| Month | Material deadline | Send date |
|---|---|---|
| January | 21 January | 27 January |
| February | 18 February | 24 February |
| March | 18 March | 24 March |
| April | 22 April | 28 April |
| May | 20 May | 26 May |
| June | 10 June | 23 June |
| July | 17 June | 21 July |
| August | 19 August | 25 August |
| September | 16 September | 22 September |
| October | 21 October | 27 October |
| November | 18 November | 24 November |
| December | 2 December | 8 December |
Social media
Build visibility where engagement already lives
Allt om Whisky & Öl has a strong and active presence on social media – where we meet our audience daily with news, tips, discussions and inspiration.
On Facebook we have over 15,300 followers, and Instagram keeps growing with over 2,600 followers. Here you’ll find both curious beginners and dedicated enthusiasts – and it shows in comments, shares and click-through rates.
Want to be visible in the feed where whisky interest lives every day? Get in touch – we’ll find the right angle together.
Whisky Battle Awards
Since 2023, Allt om Whisky has hosted our exciting whisky competition The Whisky Battle Awards. With a passion for whisky and a desire to celebrate the best in the industry, we gather some of the world’s most interesting whiskies to decide which truly deserve the title of the year’s best.
All entries are tasted blind, which means the jury has no prior information about what is being sampled at any given time. Blind tasting allows full focus on the whisky experience – without influence from brand or expectations.
Winners in each category represent the best the industry has to offer – a testament to whisky’s diversity and craftsmanship.
Whisky of the Month
Whisky of the Month is a concept where we recommend a whisky that delivers great value for money. There is also room to tell more about the distillery and the brand. Exposure across our channels runs for a full month at a time, and we can create different categories such as “Scotch Whisky of the Month” or “Japanese Whisky of the Month”. Sounds interesting – or do you have a category idea of your own? Get in touch!
Our bottlings
Together with leading importers and distilleries, we create unique bottlings of both whisky and bourbon. Through our network, we can source selected single casks and offer them to our readers and followers. Have an idea for a fun bottling collaboration? Get in touch!
